full-service retail growth for consumer brands
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General Management Consulting
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Retail Strategy
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Fractional Sales Execution
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Specialized Brokering
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Pricing, P&L Analysis and Forecasting
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Product Positioning, Branding & Communication
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Retail Marketing & Insights
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Data Analysis & Presentations
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General Management Consulting • Retail Strategy • Fractional Sales Execution • Specialized Brokering • Pricing, P&L Analysis and Forecasting • Product Positioning, Branding & Communication • Retail Marketing & Insights • Data Analysis & Presentations •
PERPETUAL CPG
We Drive Retail Growth.
Perpetual is a modern CPG accelerator fueling retail growth for consumer brands.
Our C-Suite-level team provides Sales, Distribution, Marketing, Finance and Operational expertise to drive your results forward efficiently and effectively.
Services Include
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We work with our clients to develop insight-driven decisions to your retail growth. This includes comprehensive market research, P&L analysis, price pack architecture, holistic launch plans and go-to-market strategy. We’ll plan your list of key retail prospects, create your pitch materials and build timelines that align with your business objectives and vision. With deep industry knowledge and powerful relationships, we streamline the process of securing retail meetings and negotiating terms with the most sought-after retailers in the U.S.
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We provide a suite of tools and templates designed to streamline key processes and decisions – including pricing economics, P&Ls, SKU identification, demand planning and category review timing. Additionally, we leverage our extensive network to connect you with trusted contacts for all your needs, including design, packaging, displays, third party logistics and broker partners.
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We handle all aspects of the outreach process, from initial contact to regular follow-ups, ensuring consistent communication and relationship building. We manage sample requests, vendor setup, and initial orders – streamlining the onboarding process for both parties.
From order processing to promotional execution, we oversee all aspects of retail activity. We’ll make sure the right systems and process are in place for inventory forecasting, marketing support and door expansion.
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Having decades of experience managing Costco on the manufacturer and brand side, we are Costco experts who know what it takes to succeed. We bring deep club channel knowledge that offers end-to-end representation, strategic product formulation, P&L analysis, sales preparation, sell-in, forecasting, launch, marketing and back-end support. We’ll make your product offering stand out and succeed in the most competitive retailer in the country.
Brands We’ve Impacted
Food & Beverage
Vitamins & Supplements
Home & Luxury
